ENTRY 2
Understanding advertising messages
ITEM 1: "Samsung
MP3 Player" advertisement
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Components
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Contents
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1.
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Source
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Sam sung
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2.
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Target Audience
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Everybody
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3.
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Medium (Media)
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Printed ad
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4.
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Context
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Nowadays in
Korea
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5.
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Objectives
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To introduce a
new product
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6.
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Message
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General selling
proposition
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If you use Samsung
MP3 Player, you can enjoy lively music of every kinds and you will become
stylist
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Product attributes
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Small, lively
music
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Customers benefits
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Mobile listening
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Personal values
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Pleasure,
social acceptance and respect
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7.
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Message execution
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Description
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There are 3
men with different lifestyles presenting for 3 music styles: Rock and Roll,
opera and hiphop. In each people’s ears, there is a small person belong to
the same style singing for them.
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Execution style(s)
Rhetorical device(s)
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Style: Lifestyle
and image
Rhetorical device:
simile(the Samsung MP3 player play music as lively as live music)
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8.
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Evaluation
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Interesting
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ITEM 2: "Vacuum Cleaner Rowenta" advertisement
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Components
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Contents
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1.
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Source
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Rowenta
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2.
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Target Audience
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Everyone
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3.
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Medium (Media)
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Printed ad
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4.
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Context
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In 2009 in
Germany
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5.
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Objectives
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To persuade people
to buy product
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6.
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Message
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General selling
proposition
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RO4541 Silence Force 2100
Watt Vacuum Cleaner Rowenta helps you to vacuum things
effectively, easily and it is nature friendly
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Product attributes
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Light, nature
friendly, effective
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Customers benefits
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Easy to use
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Personal values
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Comfortable life
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7.
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Message execution
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Description
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In a flourishing
field, there are 3 men trying to catch wild ducks. Two men are concentrating
on using guns to shoot but they get nothing. The last man use Vacuum
Cleaner Rowenta comfortably and get
a big duck.
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Execution style(s)
Rhetorical device(s)
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Humorous
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8.
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Evaluation
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Very funny
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ITEM 3: "McDonald" advertisement
Components
Contents
1.
Source
McDonald
2.
Target Audience
Everybody
3.
Medium (Media)
Broadcast
4.
Context
Modern time
in Egypt
5.
Objectives
To persuade
people to buy McDonald foods
6.
Message
General selling
proposition
McDonald foods are even more attractive than your
girlfriend
Product attributes
Various and delicious foods
Customers benefits
Have many
choices, have a good appetite
Personal values
Happiness
7.
Message execution
Description
At the first scene, a couple is happy together. The boy
are trying to pleased the girl by jumping out to the sea to find her lost
rose, going shopping with her and pulling her car when it’s broken. One day,
they go to a McDonald restaurant and they have a first argument when ordering
foods. Then, they are fighting against each other when trying to reach their
favorite one. As a result, the boy is the winner and they do an about-face. At
last, the boy enjoys his foods.
Execution style(s)
Rhetorical device(s)
Humorous,
overstatement
8.
Evaluation
Very funny
Components
Contents
1.
Source
McDonald
2.
Target Audience
Everybody
3.
Medium (Media)
Broadcast
4.
Context
Modern time
in Egypt
5.
Objectives
To persuade
people to buy McDonald foods
6.
Message
General selling
proposition
McDonald foods are even more attractive than your
girlfriend
Product attributes
Various and delicious foods
Customers benefits
Have many
choices, have a good appetite
Personal values
Happiness
7.
Message execution
Description
At the first scene, a couple is happy together. The boy
are trying to pleased the girl by jumping out to the sea to find her lost
rose, going shopping with her and pulling her car when it’s broken. One day,
they go to a McDonald restaurant and they have a first argument when ordering
foods. Then, they are fighting against each other when trying to reach their
favorite one. As a result, the boy is the winner and they do an about-face. At
last, the boy enjoys his foods.
Execution style(s)
Rhetorical device(s)
Humorous,
overstatement
8.
Evaluation
Very funny
item 1: Evaluation: creative
Trả lờiXóaitem 3: Customers benefits: good taste
Personal values: pleasure.
Evaluation: attractive.
In item 2, i think customers benefits should be easy to clean house. About personal values you may want to add wisdom ^^.
Trả lờiXóaIn my opinion, in item 1, "fantasy" should be added in execution style(s).
Trả lờiXóaNhận xét này đã bị tác giả xóa.
Trả lờiXóaItem 2:target audience: the men who are interested in hunting
Trả lờiXóaItem 3:execution styles: i want to add " music and image"
I would like to add one more comment to the very last section of each item which is evaluation. The evaluation section requires us to make some specific comments on the ad, to be more specific, on it's effectiveness. It should be about what the ad can create, how it can influence on the target customers, how it can encourage them to get closer to the product and just buy it.
Trả lờiXóaYour evaluation section for each item is too general. I slightly suggest that you should make the evaluation section clearer, focusing on the marketing/advertising effectiveness of the ad. For example, "The ad is very creative. It can effectively encourage the target customers to buy the product and can bring a big benefit to the company".
I would like to add personal values in item 3: pleasure, comfortable life and wisdom.
Trả lờiXóaI would add some details: in Item 1 "Samsung MP3 Player" advertisement, I think the target audience may be the young or young adults because You saidthey become stylist; Product attributes are small, lively music, portable and handsfree; In Item 2 "Vacuum Cleaner Rowenta" advertisement: in the objectives, "to introduce a new product"should be added; Product attributes:Light, nature friendly, fast because the vacuum manages to catch the duck before the gun can shoot it; therefore, the personal values are wisdom and comfortable life;Execution style(s) Rhetorical device(s)are mood/image and humorous
Trả lờiXóai think item 3 objectives is also to introduce product
Trả lờiXóaproduct attributes is good taste and execution style is musical