Entry 2_ Nguyễn Thị Dịu

ENTRY 2

Understanding advertising message

ITEM 1: “Gameboy-advance sp” advertisement

Components			Contents
1	Source		Nintendo’s gameboy-advance sp
2	Target audience		Children (boys)
3	Medium		Printed ads
4	Context		Modern life
5	Objectives		- Introduce the product - Create the need to use gameboy-advance sp(GBAs)
6	Message	General selling proposition	Let GBAs replace the bed story for the children
		Product attribute	Small, self-using
		Customer benefit	Convinent,
		Personal value	Pleasure, have a sound sleep
7	Message execution	Description	A boy is smiling when his mother gives GBAS to him at the bed time.
		Execution style(s) Rhetorical device(s)	Image, mood
8	Evaluation		-Interesting, funny. -make impression on  audiences

ITEM 2: "Coffee 3 in 1" advertisement 

Source: http://www.youtube.com/watch?v=wghqpmHdC1g

Components			Contents
1	Source		Nescafe 3 in1
2	Target audience		Everyone who need the creation
3	Medium		Broadcast on TV
4	Context		Modern life (always needs the creativity in work)
5	Objectives		Introduce  and persuade everyone to use the product
6	Message	General selling proposition	Nescafe will give you many interesting ideals and you  become creative
		Product attribute	-Stimulate the action of  brain -be tasteful
		Customer benefits	Relaxing   and creative
		Personal values	Confident, comfortable ,have more interesting ideals
7	Message execution	Description	In a design room, a young girl and some young boy are painting a picture. While being at rest, accidentally, there is a round coffee stain of the cup. After drinking a cup of coffee , they have more ideals from that stain and the picture is more colourful and creative
		Execution style(s) Rhetorical device(s)	Image, style, art
8	Evaluation		Interesting and making impression of the audience

ITEM 3: “Smooth-E” advertisement

Source : Facebook: http://www.facebook.com/L4Magazine

Components			Contents
1	Source		Smooth e
2	Target audience		The young girl
3	Medium		Broadcast on TV
4	Context		Modern life in Thailan
5	Objectives		-Introduce Smooth-E cream
6	Message	General selling proposition	If you use smooth-E cream, you can change your appearance and find your true love.
		Product attribute	E vitamin, foam, none-ionic, soup-free
		Customer benefits	clear spot, smooth
		Personal values	Attractive, charming, confident
7	Message execution	Description	A strong and violent girl fell in love with a handsome boy. She was advised to use Smooth-E cream to change herself. After that that boy is attracted by her beauty. Finally, she realized that it was not her true love and her friend-a boy who always sides by side her, save her from danger of the gangsters always loves her.
		Execution style(s) Rhetorical device(s)	Humorous, mood, image
8	Evaluation		-funny. -  make impression on the audiences