Thứ Hai, 8 tháng 10, 2012

entry 2: Lang Thi Anh


Item 1: Volkswagen Polo advertisement


Components

Contexts

1

Sourse

Volkswagen Polo Company

2

Target Audience

The people who can afford to buy car

3

Medium (media)

Broadcast on TV

4

Context

unclear

5

Objectives

Increase the number of people knowing about the Volkswagen Polo

6

Message

General selling proposition

If you are the adventurer, Volkswagen Polo with its safety and power is the best choice for you

Product attributes

Protect you on your all ways

Customer benefits

Feel safety on each of your journey

Personal values

Safety, adventure

7

 Message execution

Description

The man with his bag, Volkswagen Polo car is falling down from the high point, which bring pleasure to him. He shouted. At first, he intent to get his bag, but then he decided to get his car, nearing his car, opening the window of the car, having a safe seat on it(the music is along with). He smiled comfortably

Execution style

Overstatement, Image

8

Evaluation

Interesting

 









Item 2: “Lemon” advertisement

Components
Contexts
1
Sourse
Parid agro company
2
Target audience
Every people
3
Medium (media)
Broadcast on TV
4
Context
Unclear
5
Objectives

Add one choice for people to buy the drink and draw their attention to use Lemon
6
Message
General selling proposition
If you are thirsty, the Lemon will help you escape this situation immediately
Product attributes
Help you not be thirsty
Customer benefits
Not thirsty
Personal values
Health
7
Message execution
Description
Two men are extremely thirsty and are finding the water sourse. At first, the first man dig and find out turnip.However,there is a small water.The second person ask the first one what he were doing,which the first person can’t drink that water. He is angry,chasing after the second one.The Lemon appears on the screen.Then,they continue to find the water, the second man is so thirsty that he images the first man’s stomach as a contain of water.He shoots it,then the first one chase after him again. The Lemon continues to appear on the screen. The story continues with the finding water of two men. They intent to suck the leopard but the leopard chases after them.Finally, they find out a long water-contained line,they are pleased to try their best to find the water.However, they’re disappointed,angry ,hopeless and facing with thirst
Execution style(S)
Rhetorical decice(s)
Humorous, 
 Overstatement
8
Evaluation
 Funny, hilarious, interesting







Item 3: Bac Trung Nam noodle

Components
Contexts
1
Sourse
Vina Acecook (noodle company)
2
Target Audience
Everybody
3
Medium(media)
Broadcast on TV
4
Context
Modern life
5
Objectives
Draw people’s attention to eat Bac Trung Nam
6
Message
General selling proposition
If you eat the Bac Trung Nam noodle, it may provide more fibrous matter
Product attributes
Provide the fibrous matter
Customer benefits
Get more the fibrous matter
Personal values
Health, good appetite
7
Message execution
description
At first, the logo of product(Bac Trung Nam) is on the screen.Then, three actors are along with famous places featuring of Bac,Trung,Nam region( Guom lake,Trang Tien bridge, Ben Thanh Market) appear.They  sing a song of the product with many people.Finally, there are some delicious images of the product
Execution style(s)
Rhetorical device(s)
Metonymy ,
8
Evaluation
Interesting, hilarious


Components
Contents
1
Sourse
Listerine( mouthwash company)
2
Target audience
Everybody
3
Medium(media)
Printed advertisement
4
Context
Modern life
5
Objectives
Introduce Listerine
6
Message
 General selling proposition
Listerin helps you have good breath
Product attributes
  • -Eucalyptol, menthol, methyl salicylate, and thymol,Sodium monofluorophos
     -Good for your breath and your mouth
Customer benefits
Good breath
Personal values
Oral health, good breath,pleasure
7
Message execution
Description
-Three people including a patient and 2 others who are breathing with oxyen-to- breath devices in the car
- There is a small image of logo on the right of poster
Execution style



Rhetorical device
-Image: three people in the car
- Real Product Symbols: the real product appear in the advertisement

Overstatement:  The patient’s breath isn’t not bad like that
8
Evaluation
Personally: effective, creative and convincing. Create the belief about the product


9 nhận xét:

  1. Nhận xét này đã bị tác giả xóa.

    Trả lờiXóa
  2. You should insert pictures or videos of items 2,3,4 and the link of item 4 for others to be easier to watch

    Trả lờiXóa
  3. sorry for that.My computer has problem that makes me not insert video

    Trả lờiXóa
  4. In your first item, I don't agree with you about objectives of this ad. I think it should be "introduce product - Volkswagen Polo"

    Trả lờiXóa
  5. the 3rd item, I think the source of this poster is Warner-Lambert

    Trả lờiXóa
  6. in the 1st ad, i think the objective here is to emphasise the safety and relaxation when driving the car of Volkswagen Polo

    Trả lờiXóa
  7. in 2nd ad, you should add some more information in product attributes such as tasty, popular

    Trả lờiXóa
  8. Pham Thi Que: i think my idea is generally the same as urs but my expression is quite long

    Trả lờiXóa
  9. In item 4, I think that "Good for your breath and your mouth" is not product attributes. I would like to add "social acceptance" in personal values.

    Trả lờiXóa