entry 2: Lang Thi Anh

Item 1: Volkswagen Polo advertisement

Components			Contexts
1	Sourse		Volkswagen Polo Company
2	Target Audience		The people who can afford to buy car
3	Medium (media)		Broadcast on TV
4	Context		unclear
5	Objectives		Increase the number of people knowing about the Volkswagen Polo
6	Message	General selling proposition	If you are the adventurer, Volkswagen Polo with its safety and power is the best choice for you
		Product attributes	Protect you on your all ways
		Customer benefits	Feel safety on each of your journey
		Personal values	Safety, adventure
7	Message execution	Description	The man with his bag, Volkswagen Polo car is falling down from the high point, which bring pleasure to him. He shouted. At first, he intent to get his bag, but then he decided to get his car, nearing his car, opening the window of the car, having a safe seat on it(the music is along with). He smiled comfortably
		Execution style	Overstatement, Image
8	Evaluation		Interesting

 

Item 2: “Lemon” advertisement

http://www.youtube.com/watch?v=27Z3md69AVg

Components			Contexts
1	Sourse		Parid agro company
2	Target audience		Every people
3	Medium (media)		Broadcast on TV
4	Context		Unclear
5	Objectives		Add one choice for people to buy the drink and draw their attention to use Lemon
6	Message	General selling proposition	If you are thirsty, the Lemon will help you escape this situation immediately
		Product attributes	Help you not be thirsty
		Customer benefits	Not thirsty
		Personal values	Health
7	Message execution	Description	Two men are extremely thirsty and are finding the water sourse. At first, the first man dig and find out turnip.However,there is a small water.The second person ask the first one what he were doing,which the first person can’t drink that water. He is angry,chasing after the second one.The Lemon appears on the screen.Then,they continue to find the water, the second man is so thirsty that he images the first man’s stomach as a contain of water.He shoots it,then the first one chase after him again. The Lemon continues to appear on the screen. The story continues with the finding water of two men. They intent to suck the leopard but the leopard chases after them.Finally, they find out a long water-contained line,they are pleased to try their best to find the water.However, they’re disappointed,angry ,hopeless and facing with thirst
		Execution style(S) Rhetorical decice(s)	Humorous,   Overstatement
8	Evaluation		Funny, hilarious, interesting

Item 3: Bac Trung Nam noodle

http://www.youtube.com/watch?v=EDe_eYmZoNo&feature=related

Components			Contexts
1	Sourse		Vina Acecook (noodle company)
2	Target Audience		Everybody
3	Medium(media)		Broadcast on TV
4	Context		Modern life
5	Objectives		Draw people’s attention to eat Bac Trung Nam
6	Message	General selling proposition	If you eat the Bac Trung Nam noodle, it may provide more fibrous matter
		Product attributes	Provide the fibrous matter
		Customer benefits	Get more the fibrous matter
		Personal values	Health, good appetite
7	Message execution	description	At first, the logo of product(Bac Trung Nam) is on the screen.Then, three actors are along with famous places featuring of Bac,Trung,Nam region( Guom lake,Trang Tien bridge, Ben Thanh Market) appear.They  sing a song of the product with many people.Finally, there are some delicious images of the product
		Execution style(s) Rhetorical device(s)	Metonymy ,
8	Evaluation		Interesting, hilarious

Item 4: Listerin advertisement
http://idesign.vn/content/an-tuong/graphic-design/nhung-poster-quang-cao-an-tuong-hai-huo/

Components			Contents
1	Sourse		Listerine( mouthwash company)
2	Target audience		Everybody
3	Medium(media)		Printed advertisement
4	Context		Modern life
5	Objectives		Introduce Listerine
6	Message	General selling proposition	Listerin helps you have good breath
		Product attributes	-Eucalyptol, menthol, methyl salicylate, and thymol,Sodium monofluorophos      -Good for your breath and your mouth
		Customer benefits	Good breath
		Personal values	Oral health, good breath,pleasure
7	Message execution	Description	-Three people including a patient and 2 others who are breathing with oxyen-to- breath devices in the car - There is a small image of logo on the right of poster
		Execution style Rhetorical device	-Image: three people in the car - Real Product Symbols: the real product appear in the advertisement Overstatement:  The patient’s breath isn’t not bad like that
8	Evaluation		Personally: effective, creative and convincing. Create the belief about the product