Item 1: Volkswagen
Polo advertisement
Components
|
Contexts
|
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1
|
Sourse
|
Volkswagen Polo Company
|
|
2
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Target Audience
|
The people who can afford to
buy car
|
|
3
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Medium (media)
|
Broadcast on TV
|
|
4
|
Context
|
unclear
|
|
5
|
Objectives
|
Increase the number of people
knowing about the Volkswagen Polo
|
|
6
|
Message
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General selling proposition
|
If you are the adventurer, Volkswagen Polo with its safety and power is the best choice for
you
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Product attributes
|
Protect you on your all ways
|
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Customer benefits
|
Feel safety on each of your
journey
|
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Personal values
|
Safety, adventure
|
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7
|
Message execution
|
Description
|
The man with his bag, Volkswagen Polo car is falling down from the high point, which
bring pleasure to him. He shouted. At first, he intent to get his bag, but then
he decided to get his car, nearing his car, opening the window of the car,
having a safe seat on it(the music is along with). He smiled comfortably
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Execution style
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Overstatement, Image
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8
|
Evaluation
|
Interesting
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Item 2: “Lemon” advertisement
Components
|
Contexts
|
||
1
|
Sourse
|
Parid
agro company
|
|
2
|
Target audience
|
Every
people
|
|
3
|
Medium (media)
|
Broadcast
on TV
|
|
4
|
Context
|
Unclear
|
|
5
|
Objectives
|
Add
one choice for people to buy the drink and draw their attention to use Lemon
|
|
6
|
Message
|
General selling proposition
|
If
you are thirsty, the Lemon will help you escape this situation immediately
|
Product attributes
|
Help
you not be thirsty
|
||
Customer benefits
|
Not
thirsty
|
||
Personal
values
|
Health
|
||
7
|
Message execution
|
Description
|
Two
men are extremely thirsty and are finding the water sourse. At first, the
first man dig and find out turnip.However,there is a small water.The second
person ask the first one what he were doing,which the first person can’t
drink that water. He is angry,chasing after the second one.The Lemon appears on
the screen.Then,they continue to find the water, the second man is so thirsty
that he images the first man’s stomach as a contain of water.He shoots
it,then the first one chase after him again. The Lemon continues to appear on
the screen. The story continues with the finding water of two men. They
intent to suck the leopard but the leopard chases after them.Finally, they
find out a long water-contained line,they are pleased to try their best to find
the water.However, they’re disappointed,angry ,hopeless and facing with
thirst
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Execution style(S)
Rhetorical decice(s)
|
Humorous,
Overstatement |
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8
|
Evaluation
|
Funny, hilarious, interesting
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Item 3: Bac Trung Nam noodle
Components
|
Contexts
|
||
1
|
Sourse
|
Vina
Acecook (noodle company)
|
|
2
|
Target
Audience
|
Everybody
|
|
3
|
Medium(media)
|
Broadcast
on TV
|
|
4
|
Context
|
Modern
life
|
|
5
|
Objectives
|
Draw
people’s attention to eat Bac Trung Nam
|
|
6
|
Message
|
General
selling proposition
|
If
you eat the Bac Trung Nam noodle, it may provide more fibrous matter
|
Product
attributes
|
Provide
the fibrous matter
|
||
Customer
benefits
|
Get
more the fibrous matter
|
||
Personal
values
|
Health,
good appetite
|
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7
|
Message
execution
|
description
|
At
first, the logo of product(Bac Trung Nam) is on the screen.Then, three actors
are along with famous places featuring of Bac,Trung,Nam region( Guom
lake,Trang Tien bridge, Ben Thanh Market) appear.They sing a song of the product with many
people.Finally, there are some delicious images of the product
|
Execution
style(s)
Rhetorical
device(s)
|
Metonymy
,
|
||
8
|
Evaluation
|
Interesting,
hilarious
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Item 4: Listerin advertisement
http://idesign.vn/content/an-tuong/graphic-design/nhung-poster-quang-cao-an-tuong-hai-huo/
http://idesign.vn/content/an-tuong/graphic-design/nhung-poster-quang-cao-an-tuong-hai-huo/
Components
|
Contents
|
||
1
|
Sourse
|
Listerine(
mouthwash company)
|
|
2
|
Target
audience
|
Everybody
|
|
3
|
Medium(media)
|
Printed
advertisement
|
|
4
|
Context
|
Modern
life
|
|
5
|
Objectives
|
Introduce
Listerine
|
|
6
|
Message
|
General selling proposition
|
Listerin
helps you have good breath
|
Product
attributes
|
|
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Customer
benefits
|
Good
breath
|
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Personal
values
|
Oral
health, good breath,pleasure
|
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7
|
Message
execution
|
Description
|
-Three
people including a patient and 2 others who are breathing with oxyen-to- breath
devices in the car
-
There is a small image of logo on the right of poster
|
Execution
style
Rhetorical
device
|
-Image:
three people in the car
- Real Product Symbols: the real product appear in the advertisement
Overstatement:
The patient’s breath isn’t not bad
like that
|
||
8
|
Evaluation
|
Personally: effective, creative and
convincing. Create the belief about the product
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Nhận xét này đã bị tác giả xóa.
Trả lờiXóaYou should insert pictures or videos of items 2,3,4 and the link of item 4 for others to be easier to watch
Trả lờiXóasorry for that.My computer has problem that makes me not insert video
Trả lờiXóaIn your first item, I don't agree with you about objectives of this ad. I think it should be "introduce product - Volkswagen Polo"
Trả lờiXóathe 3rd item, I think the source of this poster is Warner-Lambert
Trả lờiXóain the 1st ad, i think the objective here is to emphasise the safety and relaxation when driving the car of Volkswagen Polo
Trả lờiXóain 2nd ad, you should add some more information in product attributes such as tasty, popular
Trả lờiXóaPham Thi Que: i think my idea is generally the same as urs but my expression is quite long
Trả lờiXóaIn item 4, I think that "Good for your breath and your mouth" is not product attributes. I would like to add "social acceptance" in personal values.
Trả lờiXóa