Thứ Hai, 8 tháng 10, 2012

ENTRY 2 _ NGUYỄN QUỲNH TRANG




NAME: NGUYỄN QUỲNH TRANG
CLASS: 10E12
ENTRY 2

Item 1: Poster





Components
Contents
1
Source
Dettol
2
Target Audience
Everyone, especially for men
3
Medium (Media)
Printed Ad (Poster)
4
Context
Modern life
5
Objective
Introduce the product Dettol Instant Hand Sanitizer
6
Message
General selling proposition
Using Dettol Instant Hand Sanitizer could prevent germs existing everywhere.
Product attributes
Convenience, safety, clean
Customer benefits
Healthy, Protected from germs and bacteria.
Personal values
Health, Pleasure and Wisdom.
7
Message execution
Description
A man’s hand includes many other small hands holding normal things in life such as a pen, a telephone, a hamburger, and so on which content a great deal of germs. On the left corner of the picture is the product.
Execution style(s) Rhetorical device(s)
Image and Mood
8
Evaluation
Personally: attractive, good impression, easy to understand, convincing.
Item 2: Heineken advertisement



Components
Contents
1
Source
Heineken
2
Target Audience
Adult
3
Medium (Media)
Broadcast on TV
4
Context
Modern life
5
Objective
Introduce the product Heineken, a drink that suitable for everybody from everywhere with the best service.
6
Message
General selling proposition
No matter where you from, once you choose Heineken, you will not only enjoy the luxurious environment it brings but also will be treated in the best service quality.
Product attributes
Convenience, popular.
Customer benefits
Healthy, Luxury.
Personal values
Health, Enjoyment, Respect
7
Message execution
Description
A gentleman attends a luxirious party, he impressed everybody by greeting each person with courtious behaviour, in different appropriate culture.
Execution style(s) Rhetorical device(s)
Music, Mood.
8
Evaluation
Attractive, Convincing.

Item 3: Wai Wai instant noodle.


Components
Contents
1
Source
Wai Wai
2
Target Audience
Everyone
3
Medium (Media)
Broadcast on TV
4
Context
Modern life
5
Objective
Introduce the product Wai Wai, the Thailand instant noodle has a special feature: will not swell. 
6
Message
General selling proposition
If you are tired of eating swollen noodle, try Wai Wai and you will satisfied with it.
Product attributes
Tasteful, Delicious.
Customer benefits
Healthy, Good appetite.
Personal values
Health, Enjoyment, Happiness.
7
Message execution
Description
A man are watching desondently a bowl of urgly fat women, suddenly it turns out to be a bowl of beautiful sexy girls. Then he eats it happily and delicously.
Execution style(s) Rhetorical device(s)
Fantasy, Humorous, Metaphor.
8
Evaluation
Attractive, Funny.

Reference:

5 nhận xét:

  1. - In Item 1, i think the product attributes should be added: instantly clean hand WITHOUT water.
    - The ads in item 2 seems not mention to the best service of Heineken ^.^
    - Product attributes of third item should have one more: not swell

    Trả lờiXóa
  2. In item2, you say the product attribute is "popular", therefore, the customer benefit can not be "Luxury", and the execution style is musical, not music

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  3. In your third ad there is only a man, so why you can say the target audidence is eveyone?

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  4. a man in ad 3 represent for the source Heineken, and everybody he greets represent for people around the world :)

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  5. In your description of item 2, you don't mention the product at all. I think you should do it to show the relationship between the ad and the product

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