ENTRY 2 _ NGUYỄN QUỲNH TRANG

NAME: NGUYỄN QUỲNH TRANG

CLASS: 10E12

ENTRY 2

Item 1: Poster

Components			Contents
1	Source		Dettol
2	Target Audience		Everyone, especially for men
3	Medium (Media)		Printed Ad (Poster)
4	Context		Modern life
5	Objective		Introduce the product Dettol Instant Hand Sanitizer
6	Message	General selling proposition	Using Dettol Instant Hand Sanitizer could prevent germs existing everywhere.
		Product attributes	Convenience, safety, clean
		Customer benefits	Healthy, Protected from germs and bacteria.
		Personal values	Health, Pleasure and Wisdom.
7	Message execution	Description	A man’s hand includes many other small hands holding normal things in life such as a pen, a telephone, a hamburger, and so on which content a great deal of germs. On the left corner of the picture is the product.
		Execution style(s) Rhetorical device(s)	Image and Mood
8	Evaluation		Personally: attractive, good impression, easy to understand, convincing.

Item 2: Heineken advertisement

Components			Contents
1	Source		Heineken
2	Target Audience		Adult
3	Medium (Media)		Broadcast on TV
4	Context		Modern life
5	Objective		Introduce the product Heineken, a drink that suitable for everybody from everywhere with the best service.
6	Message	General selling proposition	No matter where you from, once you choose Heineken, you will not only enjoy the luxurious environment it brings but also will be treated in the best service quality.
		Product attributes	Convenience, popular.
		Customer benefits	Healthy, Luxury.
		Personal values	Health, Enjoyment, Respect
7	Message execution	Description	A gentleman attends a luxirious party, he impressed everybody by greeting each person with courtious behaviour, in different appropriate culture.
		Execution style(s) Rhetorical device(s)	Music, Mood.
8	Evaluation		Attractive, Convincing.

Item 3: Wai Wai instant noodle.

Components			Contents
1	Source		Wai Wai
2	Target Audience		Everyone
3	Medium (Media)		Broadcast on TV
4	Context		Modern life
5	Objective		Introduce the product Wai Wai, the Thailand instant noodle has a special feature: will not swell.
6	Message	General selling proposition	If you are tired of eating swollen noodle, try Wai Wai and you will satisfied with it.
		Product attributes	Tasteful, Delicious.
		Customer benefits	Healthy, Good appetite.
		Personal values	Health, Enjoyment, Happiness.
7	Message execution	Description	A man are watching desondently a bowl of urgly fat women, suddenly it turns out to be a bowl of beautiful sexy girls. Then he eats it happily and delicously.
		Execution style(s) Rhetorical device(s)	Fantasy, Humorous, Metaphor.
8	Evaluation		Attractive, Funny.

Reference:

http://www.coloribus.com/focus/selection-of-the-best-hand-wash-gel-ads/11675655/

http://www.youtube.com/watch?v=OxasmZXFjh4

http://www.youtube.com/watch?v=kSgVnd8vdmg