NAME: NGUYỄN QUỲNH TRANG
CLASS: 10E12
ENTRY 2
Item 1: Poster
Components
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Contents
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1
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Source
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Dettol
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2
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Target Audience
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Everyone, especially for men
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3
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Medium (Media)
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Printed
Ad (Poster)
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4
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Context
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Modern life
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5
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Objective
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Introduce the product
Dettol Instant Hand Sanitizer
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6
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Message
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General selling proposition
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Using Dettol Instant
Hand Sanitizer could prevent germs existing everywhere.
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Product attributes
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Convenience, safety, clean
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Customer benefits
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Healthy, Protected from germs and
bacteria.
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Personal values
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Health, Pleasure and Wisdom.
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7
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Message execution
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Description
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A man’s hand includes many other
small hands holding normal things in life such as a pen, a telephone, a
hamburger, and so on which content a great deal of germs. On the left corner
of the picture is the product.
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Execution style(s) Rhetorical device(s)
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Image and Mood
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8
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Evaluation
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Personally: attractive, good impression, easy to understand,
convincing.
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Item 2: Heineken
advertisement
Components
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Contents
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1
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Source
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Heineken
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2
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Target Audience
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Adult
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3
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Medium (Media)
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Broadcast on TV
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4
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Context
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Modern life
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5
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Objective
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Introduce the product
Heineken, a drink that suitable for everybody from everywhere with the best
service.
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6
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Message
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General selling proposition
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No matter where you from, once you
choose Heineken, you will not only enjoy the luxurious environment it brings
but also will be treated in the best service quality.
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Product attributes
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Convenience, popular.
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Customer benefits
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Healthy, Luxury.
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Personal values
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Health, Enjoyment, Respect
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7
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Message execution
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Description
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A gentleman attends
a luxirious party, he impressed everybody by greeting each person with
courtious behaviour, in different appropriate culture.
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Execution style(s) Rhetorical device(s)
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Music, Mood.
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8
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Evaluation
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Attractive, Convincing.
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Item 3: Wai Wai instant
noodle.
Components
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Contents
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||
1
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Source
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Wai Wai
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2
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Target Audience
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Everyone
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3
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Medium (Media)
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Broadcast on TV
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4
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Context
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Modern life
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5
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Objective
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Introduce the product
Wai Wai, the Thailand instant noodle has a special feature: will not
swell.
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6
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Message
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General selling proposition
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If you are tired of eating
swollen noodle, try Wai Wai and you will satisfied with it.
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Product attributes
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Tasteful, Delicious.
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Customer benefits
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Healthy, Good appetite.
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Personal values
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Health, Enjoyment, Happiness.
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7
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Message execution
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Description
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A man are
watching desondently a bowl of urgly fat women, suddenly it turns out to be a
bowl of beautiful sexy girls. Then he eats it happily and delicously.
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Execution style(s) Rhetorical device(s)
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Fantasy, Humorous, Metaphor.
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8
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Evaluation
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Attractive, Funny.
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Reference:
- In Item 1, i think the product attributes should be added: instantly clean hand WITHOUT water.
Trả lờiXóa- The ads in item 2 seems not mention to the best service of Heineken ^.^
- Product attributes of third item should have one more: not swell
In item2, you say the product attribute is "popular", therefore, the customer benefit can not be "Luxury", and the execution style is musical, not music
Trả lờiXóaIn your third ad there is only a man, so why you can say the target audidence is eveyone?
Trả lờiXóaa man in ad 3 represent for the source Heineken, and everybody he greets represent for people around the world :)
Trả lờiXóaIn your description of item 2, you don't mention the product at all. I think you should do it to show the relationship between the ad and the product
Trả lờiXóa