Entry 2_ Dương Nguyên Xuân

Item 1

Components			Contents
1	Source		Procter & Gamble
2	Target Audience		Everyone
3	Medium (Media)		Printed ad
4	Context		Modern life
5	Objectives		Introduce Ace Magic Pen
6	Messages	General Selling Proposition	Ace Magic Pen helps you remove stain on your clothes easily at any time and any where
		Product Attributes	Small, portable
		Customer Benefits	quickly and easily removing stains
		Personal Values	social acceptance
7	Message Execution	Description	-A tiny washing machine in a handbag together with other personal stuffs (cell-phone, key, notebook, mirror) -A small image and brief information (name, use)  of Ace Magic Pen at the bottom of the picture
		Execution style(s)/ rhetorical device(s)	- Image: a tiny washing machine - Real Product Symbols: the real product appear in the ad - Rhetorical device: +metaphor: washing machine metaphor for the stain remover (Ace pen) +overstatement: a washing machine that fits in a handbag
8	Evaluation		Personally: simple but effective and creative

Item 2

Components			Contents
1	Source		21st Century Healthcare
2	Target Audience		Everyone
3	Medium (Media)		Printed ad
4	Context		Modern life
5	Objectives		Introduce Repella Insect Repellent
6	Messages	General Selling Proposition	If you use Repella Insect Repellent, you will be protected from insects
		Product Attributes	Insect repellent ( insects see human using Repella Insect Repellent as lizards and so, stay away from us)
		Customer Benefits	Protection against insects
		Personal Values	Salvation, comfortable life, pleasure
7	Message Execution	Description	-there are 4 lizards having a wonderful time on the meadows -A small image and slogan of Repella Insect Repellent at the bottom of the picture
		Execution style(s)/ rhetorical device(s)	- Fantasy - Humorous - Image
8	Evaluation		Very impressive, clever and humorously convey the idea, the notable feature of the product

Item 3

Components			Contents
1	Source		Samsung
2	Target Audience		Everyone
3	Medium (Media)		Broadcast on TV
4	Context		Modern life
5	Objectives		Introduce Samsung Smart TV
6	Messages	General Selling Proposition	If you use Samsung Smart TV, you can control it without touching it. you can interact with it like with people, using gestures and face
		Product Attributes	Interacting with people by face and gestures
		Customer Benefits	easily control TV without any touching
		Personal Values	pleasure, comfortable life
7	Message Execution	Description	When the sexy girl uses motion-control technology, many men working at the opposite building think she is signaling to them. They rush to her apartment but it is the Samsung Smart TV that she was interacting with, not these men.
		Execution style(s)/ rhetorical device(s)	- Musical - Humorous - lifestyle
8	Evaluation		Personally: very good, funny and impressive