Entry 2_ Nguyễn Thị Kim Thoa

Item 1: " Colgate Max White One" advertisement

Conponents			Contents
1.	Source		Annapaola Rossi
2.	Target Audience		Everyone
3.	Medium (Media)		Printed ad
4.	Context		Modern life
5.	Objectives		To introduce the new product - Colgate Max White One (cognitive dimension)
6.	Message	General Selling Proposition	If you use Colgate Max White One, you become prominent and become stylists
		Product Attributes	White and bright
		Customer Benefits	Having a white set of teeth and a radiant smile
		Personal Values	Attractiveness, social acceptance and respect
7.	Message Execution	Description	Three fashionable people are sitting in a room, and every individual's head has been replaced with an aesthetic accessory that stands out beyond all others. There is a big, bright, toothy grin with attractive lush lips that dominates in the front and center of the picture.The image of the product is put at the right corner of the picture. The slogan "Make your smile your best accessory" is under the picture.
		Execution Style(s) / Rhetorical Device(s)	Image, lifestyle, fantasy
8.	Evaluation		Good impression

ITEM 2: " Bauernmild bread" advertisement

Conponents			Contents
1.	Source		Lieken urkorn
2.	Target Audience		Everyone
3.	Medium (Media)		Broadcast on TV
4.	Context		Modern life
5.	Objectives		To introduce the Bauernmild bread (cognitive dimension)
6.	Message	General Selling Proposition	If you eat Bauernmild bread making carefully from good hands, you will feel plesured.
		Product Attributes	Natural, mild
		Customer Benefits	Good taste
		Personal Values	Pleasure, Happiness, Self-fulfilment
7.	Message Execution	Description	At the begining of the ad, the logo of Lieken urkorn brand appears. Then, an overview of making bread process is described through drawing art by flour. The first step is growing the wheat and after that harvesting it. The second one is grining it to dust due to power of windmill. Then, mixing and kneading the dough is more important. The next step is dividing and shaping the dough. Finally, the shaped dough was baked in the oven. After all, a person is looking out of wheat fields and tasting the bread with pleasure. The slogan" aus guten handen" appears at the end of the video meaning "from good hands".
		Execution Style(s) / Rhetorical Device(s)	Art (drawing art but using flour intead of sand), Musical
8.	Evaluation		Good impression

'ITEM 3: "Evian" advertisement

Conponents			Contents
1.	Source		Partizan
2.	Target Audience		Everyone
3.	Medium (Media)		Broadcast on TV
4.	Context		Modern life
5.	Objectives		To introduce Evian mineral water (cognitive dimension)
6.	Message	General Selling Proposition	If you drink Evian, you will keep yourself young, feel excited and become more dynamic. Evian always accompanies you everywhere.
		Product Attributes	Naturally pure, mineral-balanced
		Customer Benefits	Healthy, young body
		Personal Values	Excitement, happiness, plesure, security ( infants also can use)
7.	Message Execution	Description	The line "Let's observe the effective of Evian on your body" appears first. Next, roller-skating infants in nappies and vests perform skating and doing stunt. The babies also leap over park fences and walk on their hands professionally. The line "Naturally pure and mineral-balanced water supports your body's youth" is the answer of the effect of Evian. After that, the babies continue jumping and showing many different manner of somersaults in other place in the park. One infant nearly fall down but quickly recover his balance. All of them feel pleasured with cheerful smiles. The slogan "Live young" appears at the end of the ad.  The re-mixed street sound of The Sugar Hill Gang's Rapper's Delight is used in whole video.
		Execution Style(s) / Rhetorical Device(s)	Fantasy, Image, Musical, Humorous
8.	Evaluation		Hilarious, interesting

 Sources: 

 http://adsoftheworld.com/media/print/colgate_max_white_one_guy

http://www.youtube.com/watch?v=AJP4xz9Urrk

http://www.youtube.com/watch?v=XQcVllWpwGs