Chủ Nhật, 7 tháng 10, 2012

Entry 2_ Trần Hồng Ngọc

                                            Item 1: Poster



 
 
 
 
 

Components
Contents
1.
Source
Samsung
2.
Target Audience
Young adults
3.
Medium (Media)
Printed advertising
4.
Context
In modern time
5.
Objectives
Introduce Samsung Dual LCD PL100
6.
Messages
General Selling Proposition
If you use Samsung Dual LCD PL100, you can take self-portrait easily.
Product Attributes
Convenient, small
Modern, portable
Customer benefits
Convenience
Happiness
Personal Values
 Exciting life, pleasure, happiness, personal accomplishment.
 
7.
Message Execution
Description
 A girl is taking a self-portrait photo. Her hand like other person who helps her to take a photo easier. A bird on her head wants to take a photo too.
Execution
Style(s)
Rhetorical
Device(s)
- Execution style: real product symbol, image/mood, fantasy, humorous, lifestyle

- Rhetorical devices:
+ simile
+ over- statement
8.
Evaluation
 Good impression, pleasure

 
 

Item 2: Advertising

 
 
 
 

Components

Contents

1

Source
 

 Vinamilk

2

Target audience

Everyone

3

Medium (Media)

Broadcast advertising

4

Context

2008-2009 in Vietnam when Vinamilk promoted the campaign "Free six million cups of milk for poor children"

5

Objectives

- To introduce product

- To raise awareness among the public about the importance of milk to children

- To help poor children

6

Message

General selling proposition

If you buy Vinamilk, other poor children also drink Vinamilk.

Product attributes

Nutrition, tasty

Customer benefits

- Be healthy

- Have chance to make contribution to decrease the rate of malnutrition in children in Vietnam

- Get understanding and sympathy for others

Personal values

Health, happiness, social acceptance and respect, personal accomplishment.

7

Message execution

Description

The blue bottles of milk are tied into thousands of blue balloons to fly in the blue sky. The wind blows them to poor children

Execution styles

Rhetorical devices

- Musical

- Slice of life: many poor children do not have milk to drink

- Image/ mood

8

Evaluation

Great success: very impressive and touching

 

Item 3: Advertising

 

 

Components
Contents
1
Source
Thai Life Insurance (Thailand)
2
Target Audience
Thai people
3
Medium
Broadcast
4
Context
In the year of 2011
5
Objectives
-      Introduce product
-      Introduce buying Thai Life Insurance service as a way to take care of yourself
6
Messages
General selling proposition
If you buy Thai Life Insurance, it insures to take care of you
Product attributes
Health care service.
Customer benefits
Enjoyment
Personal values
Ethnics, Happiness, Self-reflection.
 
7
Message execution
Description
The “Silence of Love” commercial depicts the relationship between a deaf mute father and his teenage daughter. The girl is annoying for having a deaf mute father so she only wishes to have a ‘better dad’. Suddenly, the girl kills herself. In times of troubles, the father want to give away his asset to save his girl. His ultimate love and sacrifice touches everyone’s heart.
Execution styles
Rhetorical devices
Music
Image/ Mood.
8
Evaluation
Poignant, impressive, effective.
 
 
Sources:

7 nhận xét:

  1. I would like to add lifestyle to execution style(s) in the first item. Also, in the third one, I think general selling proposition only is "If you buy Thai Life Insurance, it insures to take care of you". That's enough, it's unnecessary to add the rest.

    Trả lờiXóa
  2. I would like to correct some information in the item 2:
    - objectives : Make people develop the preference for Vinamilk (affective dimension; not to introduce product. two others are okay
    - general selling propotion: If you drink Vinamilk, other poor children also drink Vinamilk (with your help)

    Trả lờiXóa
  3. item 1:product attributes:small, portable
    item 2:general selling : if you use vinamilk you not only have good health for yourself but also help the poor children make a chance to drink milk.

    Trả lờiXóa
  4. I think, in the item 1, objectives is creat the need to use product. All advertisements have clear purposes. In your way, introduction is quite general. Morever, one of benefits that customer receive from using product is beautiful photographs.

    Trả lờiXóa
  5. In addition, in the item 3, I think customer's benefit when buying Thai Life Insurance service is health insurance in life.

    Trả lờiXóa
  6. item 3: I think that customer's benefit should be salvation

    Trả lờiXóa
  7. In item 1, I think happiness is not customer benefits. I suggest: have great photos
    - "product"=> "products" because the company want to introduce general Samsung Dual LCD PL100, not only one

    Trả lờiXóa