ENTRY 2
Understanding advertising messages
ITEM 1: “Iphone”
advertisement
Components
|
Contents
|
||
1
|
Source
|
JPG
company
|
|
2
|
Target
Audience
|
Young
Adult, Adult
|
|
3
|
Medium
( Media)
|
Printed
Ad ( Poster)
|
|
4
|
Context
|
2010
|
|
5
|
Objective
|
Boost
sale
Promoting
JPG’s new Iphone with more punction
|
|
6
|
Message
|
General
selling proposition
|
With
the luxury Iphone, you can not only make calls or send messages but also do
convenient punction such as listening to music, playing game, taking
photographs anywhere
|
Product
attributes
|
Convenience,
portable, mordern
|
||
Custormer
benefits
|
Mobile
calling, relaxing
|
||
Personal
values
|
Luxury,
social acceptance and respect
|
||
7
|
Message
execution
|
Description
|
There
are three Iphones in the poster and many symbols surrouding that express new
punctions such as photos, video, music and more games
|
Execurion
style(s) Rhetorical desice(s)
|
Animated
Product Symbol
Image
|
||
8
|
Evaluation
|
Personally:
attractive, good impression
|
|
ITEM 2:
“FreshAction mentos” advertisement
Components
|
Contents
|
||
1
|
Source
|
Mentos
Company
|
|
2
|
Target
Audience
|
Young
Adults
|
|
3
|
Medium
( Media)
|
Brostcard
|
|
4
|
Context
|
In
2012, Viet Nam
|
|
5
|
Objective
|
Promote
the buyers’ preference about their products
Give
a solution for the people want to have strong impressions
|
|
6
|
Message
|
General
selling proposition
|
If
you use FreshAction mentos, you will own the fresh breath
|
Product
attributes
|
Useful,
fresh, convenient, effective
|
||
Custormer
benefits
|
Have
the pleasure, enjoyment, happiness
|
||
Personal
values
|
Attractive,
happiness, confidence
|
||
7
|
Message
execution
|
Description
|
The
young girl misses her boyfriend a lot. Because of the long distance, they
can’t meet each other. The boy chews FreshAction mentos and blows his breath
into a bottle to send for the girl. She opens the bottle and her body was
blown away by the strong wind in the bottle. Besides, the parrot loses all
fur
|
Execurion
style(s) Rhetorical desice(s)
|
Mood
and Image
Homorous
Fantasy
|
||
8
|
Evaluation
|
Exciting,
funny, successful
|
|
ITEM 3: “Vfresh
orange juice” advertisement
Components
|
Contents
|
||
1
|
Source
|
Vfresh
juice - Vinamilk
|
|
2
|
Target
Audience
|
Everyone
( Especially housewives)
|
|
3
|
Medium
( Media)
|
Broastcard
on TV
|
|
4
|
Context
|
Modern
society
|
|
5
|
Objective
|
Introduce
products
|
|
6
|
Message
|
General
selling proposition
|
If
you drink Vfresh milk, you will have a slim body, white and smooth skin
|
Product
attributes
|
Tasteful,
100% orange juice
|
||
Custormer
benefits
|
Health
and beauty
|
||
Personal
values
|
Help
people have a pleasure, fun and exciting life
|
||
7
|
Message
execution
|
Description
|
A
young and beautiful woman is going to shopping, she talks to an orange. It
advises her to buy a bottle of Vfresh Milk which is equal to 2.6 kg of
oranges
|
Execurion
style(s) Rhetorical desice(s)
|
Slice-of-Life
Fantasy
( an orange can talk)
Humorous
Animated
Product Symbols
|
||
8
|
Evaluation
|
Funny
and creative
|
|
References:
Item 2:
Trả lờiXóa-The source: The Perfetti Van Melle Corporation (Not Mentos Company)
-Medium (Media): Broadcast on TV of Vietnam (Not Brostcard).
-Objective: I do not agree with your view “Give a solution…) I think it’s just persuade people to buy Mentos
-General selling proposition: I think it should be more clearly: If you use FreshAction mentos, people will be impressed by your fresh breath.
-Product attributes: Not “convenient and useful” because it’s too general. I add “Cool” and “tasteful”
-Customer benefits: Impression, enjoyment.
Item 3:
-The source: Vinamilk Company (V-fresh is name of product)
- General selling proposition: If you dink V-fresh orange juice (Not milk), you will be good looking (Not “Slim body, white and smooth skin”, they are your knowledge)
-Personal values: Pleasure, wisdom (When choosing high quality fresh), healthy life and beautiful appearance
item 2: you add irony for Rhetorical desice.
Trả lờiXóaitem 3: General selling proposition: If you dink V-fresh orange juice, you will taste fresh orange.
Rhetorical desice: personalization ( an orange speaks )
In item 2: “FreshAction mentos” advertisement, the source must be "The Perfetti Van Melle Corporation"; besides, you make a spelling mistake with the word "broadcst". I think the objectives of this advertisement are to promote the buyers’ preference about their products and to introduce the product too.
Trả lờiXóaIn item 3: "Vfresh orange juice” advertisement: the source is Vinamilk only and the target audience is young adults ( I can see it from the advertisement, not the housewife as you said). General selling proposition: If you drink Vfresh milk, you will become more beautiful everyday,the advertisement doesn't say you'll have a slim body, white and smooth skin. therefore the customer benefits is beauty only.